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The Challenge: Bathroom renovations are expensive and recently dropped behind kitchens and living rooms in the most desired renovation projects. We needed to showcase the importance of a beautiful bathroom that doesn’t only look amazing but also does good for the planet.

The Solution:In busy family lives, it’s hard to find some alone time, and the bathroom is the only place where you can lock the door and hide away from dishes, screaming children, or cleaning. Like nature, the bathroom should be a place to breathe and reflect. Inspired by this insight and Henry David Thoreau's poetry, we created a campaign that combined the two with the tag “I have a room all to myself; it’s my bathroom”. We show a young girl growing up and how the bathroom is the main stage for some of the most important moments of her life.