NKT Fasteners

The Background: For more than 120 years, NKT has been Denmark's market leader in fasteners. In 2020, they decided to finally expand their business into foreign territories with a launch in Sweden and Norway.

The Solution: We took a humoristic approach, playing around with the insight that Swedes always fear that Danes will ruin their ski holidays from lack of skiing talent or their drunken antics. But now you can protect yourself against Danes with Danish fasteners.  We created a hero film with several pieces of supporting content, a “Dane safe” product sticker, and I even wrote a Swedish jingle.