Who even AM I

I was born in Copenhagen but creatively raised in London, and then I boomeranged back to Copenhagen after 10 years of madness, creativity, and inspiration. In my advertising life I have been called passionate and brilliantly creative, but I was also wished dead in a chronicle by a famous Danish poet in Weekendavisen for some work I did for Citroën.

I have worked as a Creative Director and copywriter on everything from Sky, Nintendo, Tetra Pak, and Opel to Danner, Kilroy, and O2. For the last three years, I have had a strong sustainability focus working on IKEA Green Energy, VELUX Healthy Homes, and climate tech companies like Paebbl, who make paper and concrete out of CO2 minerals (So badass, honestly).

I am proud of my work but even prouder of those ideas that never made it through. So, here is to dream that one day I will make a glam rock song for an ice cream company, roar the story of a toothless vampire, or live to tell the tale of demonic sheep attacking heating installers.